Established Act Most Likely To Save Pop In 2020
- DUA LIPA
- Lady Gaga
- Selena Gomez
Notes: WHAT IF Rihanna has retired from pop and just not told anyone? Like, she probably could save pop in 2020 if she wanted to, but what if she simply doesn’t fancy it? We think a lot, these days, about artists being able to do what they want to do, and how The Music Industry should not get in the way of an artist’s desires, and we support their desire to control what they’re doing, from what they wear to what they sing to whether or not they own their masters, but the cold brutal reality of this is that if we do support an artist’s right to define their own destiny on their own terms, we must also accept that if Rihanna doesn’t want to be a popstar she doesn’t have to be one. There is something quite exciting about the idea of one of the 21 Century’s best popstars just sacking it all off in favour of selling socks and slap. There’s something quite shit about it too, but still.